Privacy Policy

Welcome to Swim Supply Store (“we,” “us,” or “our”). We’re committed to protecting your privacy while providing high-performance swimwear and aquatic gear for surfers, competitive swimmers, and beach enthusiasts worldwide. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website swimsupplystore.com.

1. Information We Collect

To enhance your aquatic shopping experience, we collect:

• Personal Information: Name, email, shipping/billing address, phone number, and payment details when you make purchases of our Yulex wetsuits, bikinis, or other swimwear.
• Transaction Data: Purchase history, products viewed, and cart activity to improve our apparel recommendations.
• Technical Data: IP address, browser type, device information, and browsing patterns to optimize our site performance.
• Communication Data: Emails or messages sent to our customer service team regarding surf accessories or other products.

2. How We Use Your Information

Like our high-performance swimwear serves your aquatic needs, we use your data to:

• Process orders for rashguards, surf suits, and other gear with our secure payment systems
• Provide global shipping to water sports enthusiasts (excluding some Asian and remote areas)
• Personalize your experience with Girls + Mini collections or competition one-pieces
• Improve our product offerings and website functionality
• Send order confirmations and shipping updates from our Las Vegas facility
• Prevent fraud and enhance security, mirroring the protection our swimwear provides

3. Data Sharing and Disclosure

We value your privacy as much as you value quality swimwear:

• Service Providers: We share necessary information with payment processors (Visa, MasterCard, JCB, PayPal) and shipping carriers to fulfill your orders.
• Legal Requirements: We may disclose information if required by law or to protect our rights and customers.
• Business Transfers: In case of merger or acquisition, customer information may be transferred.
• Never Sold: We don’t sell your personal data to third parties for marketing.

4. Data Storage and Security

Just as our technical swimwear protects athletes, we protect your data:

• Data is stored on secure servers with bank-level encryption
• Payment information is processed through PCI-compliant systems
• Regular security audits ensure your information remains protected
• We retain data only as long as necessary for business purposes or legal requirements

5. Your Rights

You have control over your information, just as you control your performance in the water:

• Access: Request a copy of your personal data we hold
• Correction: Update inaccurate or incomplete information
• Deletion: Request removal of your personal data, subject to legal requirements
• Opt-Out: Unsubscribe from marketing communications
• Restriction: Limit how we use your data in certain circumstances

To exercise these rights, contact us at [email protected].

6. Cookies and Tracking Technologies

Our website uses cookies to enhance your shopping experience:

• Essential Cookies: Required for basic functions like adding surf accessories to your cart
• Performance Cookies: Help us improve our site’s functionality
• Marketing Cookies: Show relevant ads for swimwear and gear based on your browsing

You can manage cookie preferences through your browser settings. Disabling cookies may affect site functionality.

7. International Data Transfers

As we serve customers globally (excluding some Asian and remote areas), your data may be transferred to and processed in countries outside your own. We ensure all transfers comply with applicable data protection laws.

8. Children’s Privacy

Our Girls + Mini collections are designed for children, but our website is not intended for users under 16. We don’t knowingly collect personal information from children without parental consent.

9. Changes to This Policy

We may update this policy as our business evolves. Significant changes will be communicated through our website or email. The “Last Updated” date at the top indicates the latest revision.